Rock sneaker game is as strong as his biceps
Rock sneaker game is as strong as his biceps, and right away that phrase sets the tone. In this fun post we dive into how Dwayne Johnson’s sneakers stack up, and we talk casually about his sneakers, his rise, his business wins, and more. You’ll see the Rock sneaker game shine through every paragraph.
🎬 Career overview of Dwayne Johnson
Dwayne Douglas Johnson started as a pro wrestler in WWE in the late 1990s, and then he jumped to Hollywood. And since then his career took off in blockbuster movies like Fast & Furious, Jumanji, Moana, Red Notice, and Black Adam, earning billions worldwide. Then he co‑founded Seven Bucks Productions with Dany Garcia, producing hits like Jumanji and Baywatch. And also he launched Teremana Tequila in 2019, which sold 600,000 nine‑litre cases in its first year and is valued at billions as of 2024. Plus he bought and relaunched the XFL football league and now co‑owns the new UFL. He joined TKO Group’s board and regained full ownership of ‘The Rock’ trademark in early 2024. So overall his career is stacked with acting, production, business ventures, sports, and branding succes.
Rock sneaker game: his go‑to kicks
Of course the Rock sneaker game is powered by his Project Rock sneakers from Under Armour. Project Rock 1 launched in 2017/2018 and sold out in under 24 hours on release day.
It featured a knit upper, sock-like fit, flat base, and Micro G cushioning for serious gym training.
Project Rock 2 added UA HOVR foam and TriBase tech for explosive movement, support, and training grip.
PR3 and BSR dropped in 2021 with Charged cushioning, mesh uppers, and even included slide options.
PR6 and PR7 followed, with PR6 offering extra support, stability, and lift-tested construction by Johnson himself.
So basically he prefers Under Armour’s Project Rock line especially PR1 through PR7. And since he personally tests each model, his favorite on‑stage and in gyms is from that collaboration.
Rock sneaker game style: signature sneakers
Sneaker game style in Project Rock 1
The Project Rock 1 was a true game‑changer. With its patriotic colors and performance design, it became iconic as the sneaker game start of his line. And because of his celebrity pull, it sold out in minutes. Plus it was durable and stable for heavy training days.
Sneaker style upgrade in Project Rock 2
Then came Project Rock 2 which upgraded cushioning and breathability, and added HOVR foam for energy return. And the sneaker style here leans heavier into performance design and comfort for long sessions. Project Rock | BarBend
H3: Sneaker power: PR3, BSR, PR6 and PR7
Further models like PR3 and BSR brought more cushioning options, mesh uppers, slides, and even youth sizing. And PR6/PR7 focus on lifting support and stability. These sneakers all reinforce Johnson’s sneaker power persona on and off stage.
Beyond the sneakers: business success
He’s as strong in business as he is in those kicks. Teremana Tequila sold 600k cases in year one and was valued at billions by 2024. He relaunched the XFL, which merged into the UFL in 2024 with him and Dany Garcia as co-owners. Also he joined the TKO Group board and gained full ownership over his “The Rock” name in January 2024. And of course his production company continues to produce global hits. All of this shows his business muscles flex just as hard as his training sessions.
Your thoughts?
What do you think of Dwayne Johnson’s Rock sneaker game—which Project Rock model is your favorite and why?