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  • Sneaker Culture & History

    Nike Yeezy icon – Why the sneaker line still defines sneaker culture

    From the moment the Nike × Yeezy collaboration dropped, the “Nike Yeezy icon” idea started to take shape. And even though many years have passed, it remains relevant, still talked about, and still influential in sneaker culture. In this post I’m going to walk you through why the Nike Yeezy icon status hasn’t faded, why it continues to matter, why it still drives fans, and how it links to the top sneaker brands today. Let’s dig in. The Birth of the “Nike Yeezy icon” Story First off, the story behind the Nike Yeezy icon title is rooted in the collaboration between Kanye West and Nike. In fact, the Nike Air…